Apple has released four new “Get a Mac” ads this evening on there site, and they should air shortly.
The first entittled “Biohazard Suit” has PC standing in a, you guessed it, Biohazard suit talking about virusis, in particular alluding to the Conflicker virus.
Next in line is “Legal Copy”, in this ad, every time PC “lies” about the ease of use of PC’s the legal disclosure (fine print) at the bottom of the screen grows. I thought it was funny.
Next up is “Stacks” here PC is sorting through stacks of photos one by one looking for someone in a picture. Then Mac goes on to explain that in the new iPhoto you can search for faces in your photos via iPhoto ’09′s “Faces” feature.
Lastly is “Time Traveler” where in PC travels into the future to see if PC’s are still plagued with there current problems. Upon arriving PC meats his future self and asks this very question only to have his future self freeze answering his question. I found this one funny as well.
These new ads are well timed to counter Microsoft’s current “Laptop Hunters” ad campaign. However, instead of attacking them head on with facts, they are hitting them with something Microsoft has never had, tasteful humor. Oddly, they don’t seem to defend themselves from what Microsoft is accusing them of. Steep prices.
Yesterday Apple released a new ad, on top of the two new ads released on Monday. These are Apple’s latest response to Microsoft’s pricey ad campaign: I’m a PC.
PC shown buzzing Mac for saying the 'V' word.
The first of these ads starts with PC (John Hodgman) telling Mac (Justin Long) that we will no longer refer to Windows as the “dreaded ‘V’ word.” Whats the ‘V’ word you ask? Well I would tell you but I might get buzzed just like Mac. This must be referring to the big bucks campaign labeled “The Windows Mojave Project” where normal people are tricked into thinking ‘Mohave’ is the newest operating system from Microsoft, only to be fooled into running the ‘V’ word. Be sure to check out this ad, because it is really funny! You can find it here.
PC dividing his money.
The second is by far my favorite out of the three new ones. This one shows PC sitting at a desk with an accountant visor and money in three piles. you can see PC dividing his money into different funds, “Advertising, advertising, advertising…fix Vista.” This is definitely a stab at Microsoft’s new $300 million ad campaign. Yes you heard right, Microsoft spent three hundred million dollars on an odd series of ads with many frills that aren’t needed. Think about the Mac ads for a second, take this one for example. You have a table, two actors, an accountants hat, piles of , hopefully, fake money, two lights, and a white background and you have some of the most powerful ads in circuit. I recommend you watch this one, it is thoroughly enjoyable. You can pick it up on the Apple site. or a direct link here.
PC having a bake sale.
The third is the newest and equally amusing. This one shows PC yet again at a table, but this time it is covered in baked goods and labeled “Bake Sale.” This is a response to the second ad, so be sure to watch in order to get the joke. My favorite part is right after Mac asks PC how much the cupcake is and then takes a bite, “…now you have to pay me because you had a bite.” Check this one out on the Apple site or directly from here.
Head on over to the Mactropolis Forums to discuss your feelings on the new ads! I watch them at least once a day, I can’t get enough!
Continuing along with the latest marketing push, Apple has released 2 new ‘get a mac’ style ads.
The first ad called ‘Yoga’ features John Hodgman and Justin Long (of course). PC guy is in a yoga studio with his instructor, while Mac guy watches. PC is encouraged to breathe out all the ‘bad vista’… And the yoga instructor then proceeds to have somewhat of a nervous breakdown complaining that vista has screwed up all of her yoga class billing. Kinda cute, funny… Call it what you will.
The second ad ‘Breakthrough’ features Mac and PC at a therapist. The therapist explains to PC that he can’t be blamed for all of the problems and compatiblity issues because all of his hardware and software are manufactured by different people and businesses all over the world… By the end of the ad though you’ll notice that PC doesn’t quite get it yet…
To view the latest in the ‘get a mac’ series of ads… Click here.
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