March 18, 2010

Around 150,000 iPads Pre-Ordered During First Weekend

Fortune has been keeping track of an effort to round up U.S. iPad pre-order numbers. Demand has fallen off after the first three days it was available for pre-order.

According to Daniel Tello, the Venezuelan blogger-analyst who has been tracking order numbers submitted by volunteers at Investor Village’s AAPL Sanity board, orders on Saturday and Sunday slowed to an estimated 1,000 per hour.

Tello predicts that Apple may receive as many as 500,000 iPad pre-orders before the device goes on sale April 3rd.

“My best guess, although very tentative given the early stage and few data we have so far, would be that they hit the 1 million unit milestone by the second week after it ships,” he told Fortune. “But this is a very speculative guesstimate based on just a weekend of pre-orders.”

Tello calculates these numbers based on a sampling of Order ID numbers from Apple customers which are adjusted for non-iPad product sales. The current average works out to be around 1.125 iPads per order.

Chart courtesy of Fortune.

iPad’s ‘Mute’ Switch Magically Becomes ‘Screen Rotation Lock’, iPad Submitted to FCC

Apple has made a very minor hardware change to the iPad in the days running up to it going on sale to the public. What was previously described as the “mute switch” in Apple’s diagrams is now referred to as “screen rotation lock”.

It goes without saying that the iPad is much like the iPhone in the sense that it can change screen orientation just by changing the orientation of the device due to the use of an internal accelerometer. This hardware switch would negate this and lock the screen the orientation it was currently in when the button is pressed. This should come in handy for users who are lying down.

In other hardware news Engadget points out that Apple has submitted two filings to the U.S. Federal Communications Commission, and these filings have now shown up in the FCC’s online database.

Apple, of course, has a track record of timing its FCC filings perfectly so that virtually nothing is revealed before Cupertino wants it to be, and frankly, you’re not going to get much here that you didn’t already know — the photographs (both external and internal) and the user manual are both still under confidentiality. Both units were tested for WiFi 802.11a/b/g/n and Bluetooth, while one — model number A1337 — adds in GSM 850 / 1900 and UMTS 850 / 1900, so it appears that Apple has bundled all of its 3G and non-3G models into just two filings regardless of storage capacity.

These filings come with requests for 180 days of confidentiality on things like external and internal photos and user manuals.

Images courtesy of MacRumors.

iPad Battery Replacement Program Replaces Entire iPad not Just the Battery

Apple has posted information regarding their iPad Battery Replacement Service, which offers replacement of the entire device instead of just the battery for $99 (plus $6.95).

You will receive a replacement iPad that will not contain any of your personal data. Before you submit your iPad for service, it is important to sync your iPad with iTunes to back up your contacts, calendars, email account settings, bookmarks, apps, etc. Apple is not responsible for the loss of information when servicing your iPad.

Apple estimates that it will take around a week for the transaction to complete and can be set up through Apple’s retail stores, Apple technical support, or Apple Authorized Service Providers. Of course, any iPad that has had unauthorized service of modifications performed on them will not be covered under the program.

Let me be clear, I don’t know how Apple functions, but to me this battery replacement program says one of two things. Either Apple thinks they won’t be replacing too many of these batteries, or (more likely) Apple is selling these devices at such a markup that they can afford to replace the entire device if something should go awry. Regardless, replacing the entire device simply because the battery went bad seems a little odd.

Apple Running Low on iPads for In-Store Pick Up.

MacDailyNews points out that many iPad customers who placed pre-orders for Wi-Fi models and opted to pick their iPad up in-store have been told by Apple that demand is “so overwhelming” that newly placed in-store pick ups may not be available on April 3rd.

Multiple iPad buyers have been told that in order to do such a change, the delivery order would have to be cancelled and a new in-store pickup order completed, but that iPad orders (which began this morning at 8:30am EST) have been “so overwhelming” that new iPad orders may not be available for in-store pickup on April 3.

As we reported earlier, the iPad’s pre-order uptake has been substantial. One estimate suggests some 50,000 devices were bought within the first two hours of going up for pre-order.

There are no concrete numbers, but Apple with their 200+ retail stores and (estimations of) multiple thousands of online pre-orders, you can see that this is going to a success at launch. Expect delays.

iPad Pre-Orders Start, More 3G Details Available

Apple is now allowing customers to pre-order any of the six iPad models starting today. The three Wi-Fi models will arrive on on April 3rd, the 3G models will arrive in late April. Fortune predicts that as many as 50,000 iPads were pre-ordered in the first two hours of being able to do so.

Apple has also shed more light on the 3G cellular service for the device and how it works. As reported at the launch of the iPad in January, customers can purchase 250MB of data for $14.99 a month, and unlimited data for $29.99 a month. Before now however, it wasn’t clear how this would be handled. With Apple’s new information, it shows that consumers can activate and deactivate their service (in monthly blocks) from the iPad at anytime.

You can check your data usage in Settings on your iPad anytime. And iPad will even let you know when you’re running out. You’ll get three alerts as you near your 250MB limit — at 20 percent, 10 percent, and zero. With each alert, you can choose to add more data or wait and do it later. Tap Now and iPad opens the Cellular Data Plan window so you can update your data plan.

Here is an image of one of the panels where you can manage your data.

Within this preferences panel you can change plans or cancel at any time. That means a users reaching their 250MB limit could switch to the unlimited plan on the fly. Lastly, users will be prompted with 20%, 10%, and 0% warnings when reaching their 250MB limit.

For what it’s worth, I ordered the low-end 16GB Wi-Fi only model. Did you pre-order an iPad, what do you think? Leave a comment!

Verizon Sees iPad as an Opportunity

Engadget is reporting on a leaked internal Verizon memo wherein the company states they are looking at the iPad as an “opportunity” to sell their MiFi data services.  The plan is to encourage customers to buy a Wi-Fi only iPad model and then pair it to Verizon’s services.

Verizon’s service would act as a trade off for the customer. Instead of paying the extra $130 up front to Apple for the 3G compatible iPad, the customer will instead buy a (as little as)$50 MiFi device and a two year contract at $39.99 a month for 250MB or $59.99 for 5GB. These offerings are priced higher than the contract-free plans offered by AT&T at $15 a month for 250MB and $30 for unlimited data for the iPad. The main difference (besides price) would be that Verizon’s option would allow for up to five different devices to connected to the MiFi device at once.

Pick your poison.

Apple Releases iPhone SDK 3.2 Beta 4 to Developers

Apple has released iPhone SDK 3.2 Beta 4 to developers. The last release was two weeks ago. There are however a few differences in this release.

Firstly, Apple has added gesture tools for “3Tap” and “LongPress”, which are already used by Apple for turning the iPhone’s display on and off when using the VoicOver feature, and for cut/paste respectively. With Apple adding these features to the SDK, it should be easier for application developers to implement these gestures in future applications.

It has also been noted that Apple has removed several icons in the SDK that suggested the iPad would indeed have a camera either at launch or as an added features in a future revision.

iPad Ad Airs During 82nd Academy Awards

Just a quick note. During tonight’s 82nd Academy Awards the first commercial for Apple’s forthcoming iPad. The ad seems to focus primarily on the iPad’s ability to view eBooks, and the web browsing capabilities.

This move is very similar to the ad Apple aired during the Academy Awards in the month’s prior to the original iPhone’s launch.

iPad Coming April 3rd

Apple has announced that the iPad will be available April 3rd. No word on wether this is just for the Wi-Fi model, presumably so, seeing as the at launch Apple said the 3G model would be available in “90 days” which pegged the date sometime in late April. You can pre-order your iPad starting March 12th.

Needless to say, the April 3rd launch date is a little later than the March 26th launch date that was previously rumored. Oh well, Another week can’t kill us can it? CAN IT?

I wonder why Apple didn’t set the release date on April 1st, Apple’s 35th birthday?

iPad To Be Available for Purchase on March 26th?

A rumor is circulating around the web claiming that the iPad will go on sale March 26th around 6p.m.

Additionally, a blog post from Examiner makes the claim that Apple store employees will begin receiving training for the device on March 10th, and those who camp out for the launch will receive a “special gift”. Lastly, television ads will begin airing on March 15th.

All of this information pertains to the non-3G model. The 3G model is expected to be released some 30 days later.